It is safe to say that Swindon’s relationship with the concept of decent-sized music festivals that cater for more than just the local circuit is probably best described using terms such as “fits and starts” and “one off.” It’s true that Radio One toyed with it and there have been some cool one-off events at the Old Town Bowl but by and large it is something which has never really taken root or experienced any great continuity. Well, if the organisers of MFor Festival have their way, all of that is about to change. At the moment it is a one-day event but with a five-year plan and a bigger, weekend version already sketched out, it should prove to be a perfect combination of community gathering and national event, a place where rising artists, established names and the best of the local crop can all tread the boards.

The line-up represents brilliantly balanced mix of acts. Years & Years are an established electro-pop band who blend 90’s dance sounds with modern R&B and energetic pop, Ella Eyre provides cutting edge pop with a neo-soul vibe and HRVY is an act seemingly set to make big waves in the music industry very soon. But as well as gathering together the best of the current chart crop, Toploader (above) bring a touch of indie nostalgia to the proceedings and Jahmene Douglas adds the local connection.

And the event isn’t just limited to music either. The edges of the festival site will be the home to all sorts of free activities and events for children of all ages from archery to bouncy castles, climbing walls to go-carts, there is even an assault course for the more adventurous. 105.5 radio will also have their own stage to showcase local acts, BBC Wiltshire will be broadcasting live from the event and local stalls and traders will be found all around the site.

The organisers, Debra Collins and Graham Stobbs (left)are keen to create a truly community event, one that brings great national acts to Swindon, gives a platform for local talent to get involved, relies heavily on local services and traders and acts as a truly exciting focal point for the regions calendar.

With plans to grow the event over the coming years, (& years) MFor festival is putting the roots down for what could become an important event in the social calendar. A coming together of community spirit and national sounds and all done for all the right reasons, to help those who need a little hand up to get themselves back on track. And if you can do that whilst providing fun and music to the town then you can only admire the organisers vision.

MFor Festival takes place at Lydiard Park on 27th July –

Facebook event page here


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