Supermarkets to introduce “Peak Time” pricing at busy times

Supermarkets to introduce “Peak Time” pricing at busy times

Supermarkets throughout town will soon be raising the prices of sandwiches during the lunch hour and ice-cream when the heat surges if reports in The Telegraph are to be believed.

The national newspaper believe that within five years “Peak time” pricing, where the cost of items rises and falls depending on demand is set to become commonplace in supermarkets and petrol stations throughout the UK as is currently commonplace throughout the US and many places in Europe.

Electronic shelf edge price tags will be linked to the in store computer systems allowing bosses to move the prices up or down depending on the shopping trends.

The Telegraph go on to reveal a number of Britain’s biggest retailers are working on secret plans to install “surge pricing” systems as a trial and will roll out the system nationwide if successful.

“Peak Time” pricing is also expected to be rolled out to petrol forecourts where it is expected to cost more to fill up on a Bank Holiday or even during the school run.

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