Leading automotive learning and development company RTS Group is in contention for a prestigious award following the resounding success of an event it staged for Toyota.
The Wiltshire-based company is in the finals of the C&IT awards – the definitive awards for B2B events – for the Automotive Event of the Year category, competing for the title with four other finalists.
Malcolm Miller, managing director of RTS Group, based in Chippenham, said the Toyota project was ideal for the company, as it presented an opportunity to combine learning with event planning and organisation – two of RTS’s key services.
“We have been steadily building our event capability over the last few years and this nomination is proof that our focus on learning value from an event is the right path to follow,” he said.
“Toyota wanted to get centre sales teams fully on board with its new C-HR model and pass that enthusiasm on to the customer. We devised a product launch which was supported in the run-up with a highly effective and interactive app, and afterwards with ongoing learning and development at the retail centres.
“The event itself ran across five days at Silverstone, and was a resounding success. In effect, the app, event and follow-up learning were a three-pronged programme to engage staff and keep the momentum going.”
The awards evening will take place at the London Hilton on Park Lane on September 22.
Susie Harwood, editor of C&IT – Conference & Incentive Travel – magazine, which is sponsoring the awards, said: “The C&IT Awards are designed to recognise and celebrate the best B2B events delivered in the UK and overseas by top brands and their agencies. From inspiring international incentives in far-flung destinations, to innovative internal communications conferences designed to engage and motivate employees, the C&IT Awards showcase best practice and innovation in events.”
Malcolm added: “Being shortlisted is a huge feather in our cap and our fingers are crossed very tightly for the results. It’s all credit to our team for the hard work they put into making the C-HR event such a resounding success.”