Police are becoming increasingly concerned for the welfare of a 51-year-old man from Elkstone, near Cheltenham who was reported missing yesterday, Thursday 26 April.
Jonathan Allen was due home last night after a business trip to London but failed to arrive.
It is believed, however, that that he is in either Gloucestershire or Wiltshire and a police search is ongoing.
Jonathan is described as a white man, 5ft 10ins tall, stocky build with brown hair and is clean shaven. He is probably wearing a suit.
He is believed to be driving a black VW Golf, registration KW15ZJE.
Officers would like to hear from anyone who has seen either Jonathan or his car, or has information about his whereabouts.
Anyone with information is asked to call Gloucestershire Constabulary on 101 quoting incident 339 of 26 April.